Episode 7

Published on:

2nd Jan 2020

Crystal River Mall Part 3

January 2020

Let’s Talk About with Millie Bresnahan Mall Manger

Shopping Then and Now – Five ways retail has changed and how businesses can adapt

Constant connectivity in this changing world both online and offline shopping brings exciting new possibilities for forward-thinking retailers. Combining classic retail with digital savvy can help retailers serve their customers better.

1. Shoppers know as much as salespeople:

THEN: People came into the stores with little to no knowledge and relied on a salesperson to advise them on what to buy.

NOW: Today’s shoppers have become accustomed to doing their own research to get maximum value out of every dollar they spend.

2. Retailers can deliver personal, relevant suggestions at sale:

THEN: Shopkeepers would welcome in people from the neighborhood and then come to learn their customers’ needs and preferences.

NOW: In our constant connected world, a device is just proxy for what really matters – getting to know your customers’ needs and preferences. Look at your online analytics and have that conversation with each customer – this will create improved customer service and can quickly turn into a sale.

3. Mobile devices drive foot traffic to stores:

THEN: Finding the right store – and the product you needed – depended on familiarity or chance.

NOW: As the lines blur between online and offline, innovative retailers are integrating mobile into their store experience. When shoppers search for a store name or category, they expect to see a map with direction, a phone number that they can click to call, or special offers that match their location and time of day.

4. Opinions carry more weight than ever:

THEN: Retail therapy was an activity shared by friends and family – and word of mouth was a social force that transformed new products into must-haves and small shops into retail empires.

NOW: This is truer than ever. With YouTube and social networks like Facebook and Google, people are now sharing their opinion on products and experiences not just with a group of friends, but with millions of people. Smart retailers are recognizing the opportunities that lie in digital as they can speak directly with the community and fans.

5. Products can jump off the screen:

THEN: The internet was fine for researching, but there was no replacement for holding, feeling, inspecting a physical product on a store shelf.

NOW: Interactive video, 360 views, are just a few of the options bringing products alive on the customers screen. When retailers showcase products online in a unique way, they create opportunities for customers to interact with products and services on an emotional level.

As digital weaves itself deeper into the fabric of our lives, smart retailers understand making the most of new opportunities. It’s about human nature.

Many of our store owners have already embraced the digital changes but we have more to learn and experience.

Article from Google : Sridhar Ramaswamy

Crystal River Mall

Show artwork for CrystalRiverMall.com

About the Podcast

Home Town Values
Come down to the Crystal River Mall and find great deals on the items you love. We host a variety of local businesses as well as national brands such as GNC and Rural King in addition to our excellent movie theater. If you are interested in opening a storefront or hosting an event at the mall, please contact us; we'd love to hear from you!

Opened in September 1990 and is transitioning to mixed use of space and has many types of businesses that create jobs for the community. We are working everyday to bring in the stores that our local community needs to shop LOCAL. Come inside and explore and support your local neighbors who own and operate stores in the mall.

Cuzin Vinnie Network Studio located in the Citrus Executive HUB inside the Crystal River Mall None of this would not be possible without the support of many great people.

About your host

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Vinnie De Rosa

Vinnie De Rosa AKA Cuzin Vinnie
Welcome to the Cuzin Vinnie Network, with weekly shows that ask the question, did you know that, real estate education, real estate industry insights, food, fun, failure and maybe some future predictions with straight talk no BS.

I’m your host Vinnie De Rosa, Cuzin Vinnie your Cuzin in the Real Estate Podcast World, the podcast network that is part real estate education-oriented podcast host where you can get your career off on the right track completely free. Plus fun stuff just to make it exciting to listen, cause you can never know what is coming out of my head and mouth

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